In most cases, the primary measure of success and profitability for an anime is its domestic DVD and Blu-ray sales! So it’s always important to check out how well your favourite series did. Sales numbers can provide hope for a second season! Let’s have a look at how the first volumes of anime from last season fared! The Manabi Line is a rule-of-thumb test (+/- 3000) to describe whether an anime was a success or failure in DVD/BD sales.
[Total DVD+BD sales] [no. of weeks 1st volume has ranked] [title]
16,102 *4 Strike Witches II [DVD+BD]
15,857 *2 Segoku Basara [DVD]
10,049 *2 Kuroshitsuji II [DVD]
7,993 *2 HIGHSCHOOL OF THE DEAD 1 [BD+DVD]
7,244 *3 Sekirei ~Pure Engagement~[BD+DVD]
6,938 *5 Seitoki Yakuidoo 1 [BD+DVD]
6,296 *2 Amagami SS [BD+DVD]
5,203 *2 Nurarihyon no Mago [DVD]
3,467 *1 Asobi ni Ikuyo [BD+DVD]
2,713 *2 Occult Academy [BD+DVD]
1,480 *2 Desetsu no Yuusha no Densetsu [BD+DVD]
1,371 *1 Ookami-san to Shichinin no Nakamatachi [BD+DVD]
1,302 *1 Mitsudomoe [BD+DVD]
1,000 *1 Shukufuku no Campanella [BD+DVD]
,606 *1 Shiki
There aren’t really any surprises in the top 5, although Highschool of the Dead was a pretty big success for Madhouse because its popularity ended up far outstripping its anticipation. Director, Araki Tetsurou did a good job with that one. Strike Witches II was destined to sell well (but slightly less than season 1 if I recall correctly). Sengoku Basara remains a runaway success for Production I.G and the fangirls continue to lap up Kuroshitsuji without abate. I find the sales of Seitokai Yakuindomo pretty surprising. I didn’t watch that anime but it certainly wasn’t all that hyped. Amagami SS sold strongly, but I wonder how future volumes will sell. Asobi ni Ikuyo just managed to scrape past the Manabi Line.
Last seasons failures are pretty depressing. Occult Academy is a big improvement over the last Anime ni Chikara project (Senkou no Night Raid), but still didn’t manage to make it above the Manabi Line. Mind you, I didn’t really like that anime. One anime I DID like is Ookami-san to Shichinin no Nakamatachi. I think it was a cut above most J.C Staff anime because they gave opportunities to a number of animators to express themselves and take charge of episodes. This gave the show some individuality in its production, and improved its quality significantly. So it’s a real shame it didn’t sell well. Mitsudomoe was a surprise bomb – did the producers jump the gun announcing a second season!? I have to commend Bridge for their work on that anime. I think several of the anime below the Manabi Line were better produced than Strike Witches II ;_;.
What are your thoughts?